![]() It’s clear that both companies recognize mirrorless as the future of their prosumer camera products - even if these three cameras borrow more than a little from the companies’ DSLRs.Īs they charge in, Nikon and Canon are hoping they can disrupt and chip away at Sony’s dominance of the full-frame mirrorless market. Canon released the EOS R with an impressive set of fast lenses to go along with it. Nikon launched the Z7 and Z6, a duo with specs clearly designed to challenge Sony’s Alpha A7R III and A7 III cameras. ![]() They both launched new full-frame mirrorless cameras with equally new mount systems and lenses that both hope will carry them long into the future. The second half of 2018 will be remembered as a momentous time for the camera world because Canon and Nikon, two of the most storied companies in the industry, finally got serious about mirrorless cameras.
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